Every day, a new corporation throws its hat into the cannabis-infused ring.
The maker of Oreo and Chips Ahoy, Mondelez, is “getting ready” to join the cannabidiol (CBD) race once “the FDA will bring some clarity,” CEO Dirk Van de Put announced to CNBC. Hoping to join the ranks of CBD hopefuls Coca-Cola as well as Carl’s Jr, Walgreens, Barney’s and countless other big-name companies cashing in on the CBD craze.
Mondelez is an international corporation that owns Nabisco, which makes some of the most recognizable cookie and cracker names in households today: Chips Ahoy!, Nilla wafers, Oreo, Ritz, Triscuit, and Wheat Thins, to name a few. The Chicago-based snack giant employs 83,000 people worldwide.
When asked if he would consider CBD snacks, CEO Dirk Van de Put told CNBC’s “Squawk on the Street”: “Yes, we’re getting ready, but we obviously want to stay within what is legal and play it the right way.”
The U.S. Food and Drug Administration (FDA) is feeling pressure to figure out some CBD food laws soon. But then-FDA Commissioner Scott Gottlieb said in March 2019 it would take years to develop regulations for food and CBD.
“The space is not clear. It’s a bit clearer in non-food products. In food products, I’m hoping that the FDA will bring some clarity in the coming months,” Van de Put told CNBMaker of Oreo and Chips Ahoy Wants a Bite of CBD Edibles ActionC.
Pharmacies such as CVS, Walgreens, and Rite Aid are already selling CBD in select states, but only topicals. But they also won’t carry foods and beverages until the FDA amends its regulations.
Although the internet has its heart set on CBD Oreos, Van de Put said CBD wouldn’t be a “fit for the company’s family brands,” but that they would develop new product lines.